Internet of Things (IoT)

The Internet of Things (IoT) refers to the many connected objects and devices embedded in our everyday environment. These objects often feature a method of human interaction to allow users to configure or monitor these systems (Turunen et al. 2015). Continue reading “Internet of Things (IoT)”

Advertisements

Dark Fiber

The idea of distributed information networks is the backbone and key architecture to the internet. However, the majority population of the World Wide Web that sits on top of the internet exists within walled gardens, such as the various social media platforms we commonly use in our everyday lives (Mitew 2017). Continue reading “Dark Fiber”

An Ethnographic Approach To Marketing: Project Communication Part 2

A specific arm of ethnography that is commonly used to gain information for marketing purposes is digital ethnography. Moore (2018) describes ‘digital’ as something that is changeable, dialogical, always in motion, connected to processes such as electronics and is easy to overwrite. Continue reading “An Ethnographic Approach To Marketing: Project Communication Part 2”

An Ethnographic Approach To Marketing: Project Communication Part 1

As mentioned on this blog previously, ethnography is used to observe and analyse people within a society or culture (Coleman and Simpson n.d.). As a multifaceted research practice, ethnography isn’t limited to anthropology and can be used to explore groups of people and cultures in other areas such as business, media and beyond. Continue reading “An Ethnographic Approach To Marketing: Project Communication Part 1”