The evolution of media consumption: The audience has the power now

During the time before we all used the internet as frequently as we do today (which feels like an eternity ago doesn’t it?) it seemed that legacy media and it’s formats of television broadcasting and newspapers were the most reputable sources for the latest news and current events.

The controversy behind the media in regards to things such as media bias, fake news and media corruption have been speculated more recently during the rise of internet media, as individuals who were once only known as the consumers of media have become more involved with the news process and as such, have combated the legacy media framework and changed the way in which we consume media.

Legacy media platforms such as news channels on TV are heavily mediated, they only show you what they want you to see and for only a brief period of time so you don’t notice too many details. The beauty of the internet and social media is that if a fake or inaccurate piece of news is posted, people will instantly critique and correct the mistakes, allowing for the rights knowledge to be absorbed by everyone and as such this helps to eliminate the false preconceived ideas and perceptions the legacy media professionals try and place in our heads.

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9 thoughts on “The evolution of media consumption: The audience has the power now

  1. Hey Alex
    I really enjoyed your post.
    Do you think perhaps that the controversy surrounding legacy media channels has contributed to the shift to more internet-based news sources, or do you think the dying trend of legacy media channels has caused their desperation and sometimes apparent lies?
    I found this article interesting, not only due to its’ factual information and insights, but because we ourselves can find new points to make since its’ 2010 publishing

    Liked by 1 person

    1. Hey Cooper, I think both of your points are correct, I feel the internet has overpowered legacy media to the point where they use lies to cling onto the life they have left, the “zombie mode” as Ted brilliantly describes it. Thanks for commenting and providing the article!


  2. Hey Alex, I really enjoyed your blog. I too felt that legacy media sources where the most reputable up until now. As you stated television is highly mediated, and they only show you what they want to show. Yet people have being criticising and find details of lies within. Like the television show we watched in class, and the background image was stolen from a video game, which was completely separate from the actual point of the discussion. I find this amusing that legacy media is starting to normalise lies within stories to emphasise their point even further. I bring again the point of legacy always being Known for being the most reputable, it’s almost scary what they could possibly conjure, combined with their massive traction and followers. My only critique for your blog was maybe needed of an example of fake news, though I understand the word limit is a major factor. Maybe just leave a link so that if they want to explore more about the topic, they can look at their own leisure. Overall well done.

    Liked by 1 person

  3. Hi,
    It’s interesting how with the introduction of new age media, as consumers and viewers, we now use media for different reasons, consequentially making it hard for us to determine what is a valued source. Because we are unable to differentiate the fake and real sources, the audience provides overall discussion making media a collaborative source as well as allowing others to follow and further understand if the source is reliable or not.

    I have touched on this base a little bit in my blog, talking about how art and the audiences relationship to art has changed because of the internet. Rather than touching on the ‘fake’ part of the internet, I have focussed on the audiences interaction with new media as art, or visa versa.

    Anyway, loved your blog!

    Liked by 2 people

  4. This blog post was really well outlined and described the content really well, It was interesting when you talked about the change in media due to the internet and how this sparked controversy about ‘fake news’ stories. All the coverage and skepticism of online media sources makes it hard to know who is reputable and who we can trust. It would of been really interesting if you delved deeper into the idea of fake news, and provided some examples, however it was a great blog overall and it helped me understand the overall concept.


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