In this episode, I’m going to discuss how social media is beneficial to search engine optimization, or SEO.
SEO is the digital marketing process used to increase visibility and traffic of sites within a search engine.The main way that things are searched for on the internet is through search engines such as google, so it is important that your site can be found easily when users are searching the web.
Statistics show that if users don’t see what they are looking for on the first page of google, and typically the first half of the page, they are most likely to alter their search rather than move onto the next page, therefore it is even more important that your site can be found easily, and the practice of SEO will ensure this.
Now what does this have to do with social media?
Well if you’re a business using social media, you likely would have a website as well, and one of the methods that make SEO work is called backlinking, which refers to external pages that provide some sort of a link back to your page, that’s where social media comes in, the more times that your social media pages can link back to your site, the more reputable and important google realises your site is, therefore it will push it up the rankings.
There are other practices involved with SEO, such as ensuring your website includes lots of keywords so that search engines like google knows what your site is about, but in regards to social media, backlinking to your site is an easy and effective process to do.
Thanks for watching this episode of why your business should use social media, be sure to like and comment on the video, subscribe to my channel and follow me over on Twitter and WordPress.