Globalisation and the Media: Reporting

The use of the word globalisation has become more prominent in the 21st century, the Business Dictionary defines globalisation as “The worldwide movement toward economic, financial, trade, and communications integration. Globalisation implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world with free transfer of capital, goods, and services across national frontiers. However, it does not include unhindered movement of labor and, as suggested by some economists, may hurt smaller or fragile economies if applied indiscriminately.”

Globalisation comes in many different forms and can range from culture, economics, technology, media, the environment and more. These areas all come with their own advantages and disadvantages to globalisation and as a result, when certain world events take place the idea of globalisation can often enter debate depending on the occurrence.


The media plays a big part in globalisation, not only due to technological advances causing media and communication to evolve from restrictive legacy media to new age produser based media that is easily accessible worldwide on the internet, but also because of the role the media has in reporting various events that involve or are caused by globalisation.

An example of this is the business practice of outsourcing, where business processes are completed externally from the business by other companies or freelancers in order to cut costs. Globalisation has impacted outsourcing in the form of offshoring, another cost cutting strategy where business processes are moved overseas, often to a developing country in order to take advantage of things such as cheap labour. Apple and it’s manufacturing of iPhones has become a renowned case study for outsourcing and in 2013 journalist Benjamin Kabin wrote an article on the matter and provided a fantastic infographic from showing how much of the Apple iPhone is manufactured all around the globe.


Another case closer to home comes from my very own hometown of Orange, New South Wales, where the local Electrolux refrigerator factory was shut down in 2016 due to moving operations overseas in order to cut costs with cheaper labour. Around 300 employees lost their jobs and the closing of the factory was a big deal in town with many people commenting that local jobs were being unfairly taken by people overseas, an ABC news article by Melanie Pearce reported on the event.

These cases are both examples on how important the media is on reporting instances of globalisation and their effects on various aspects of the world we live in. The media itself also experiences relevant globalisation based advances such as evolving into the digital age of produser based media and the importance of the internet, analysing this phenomenon also allows us to better understand the positives and negatives of globalisation, and in regards to media and communication, can be summed up by O’Shaughnessy (2012, p. 458 – 465) as “offering almost instant access to distant information and events” and in contrast “for those who do not have access to the internet, media globalisation can be a powerful form of social exclusion”.

Reference list:

‘Globalisation’ n.d. in BusinessDictionary,, viewed 1 August 2017, <;.

Kabin, B 2013, ‘Apple’s iPhone: Designed in California But Manufactured Fast All Around the World (Infographic)’, entrepreneur, 11 September, viewed 1 August 2017, <;.

O’Shaughnessy, M 2012, ‘Globalisation’, in Media and society, 5th ed, Oxford University Press, South Melbourne, Vic, pp. 458-465

Pearce, M 2016, ‘Electrolux factory rolls out its last ever fridge as production moves overseas’, ABC, 11 April, viewed 1 August 2017, <;.

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