With technology advancements bringing forward so many new and improved ways to communicate, it makes sense that the worlds perception of communication changes too. When the process become quicker and more efficient, it’s likely that users will forget about whatever they did before that wasn’t as effective.
The entire topic has had me thinking about the recent ‘Everyone Matters‘ ad campaign by Australia Post. After being exposed to so many discussions about innovative business models crushing the oldies (sorry blockbuster), I find it hard to see this campaign as anything more than AusPost holding on for dear life.
I don’t know anybody outside of my grandmother who would still write a letter and send it to someone in the mail i.e. “sending the physical meta from one location to another” (Mitew 2017). In regards to network topology, I believe that as more people become familiar and comfortable with distributed networks that we often find on the internet, our generation will completely phase out old methods of communication just like our ancestors did before us.
As such, I feel that companies such as Australia Post will dissolve. In the video above, they find themselves targeting rural communities with this campaign, places that aren’t usually early adopters of new technology and are commonly filled with the older generation. This audience will keep using the service.
Also I know Australia Post doesn’t just send letters. Packages and other amenities the company offers may keep it around for quite a while, but companies like Amazon are coming up with innovative ideas that may kill that side of the business as well.
Mitew, T 2017, ‘A Global Nervous System: From the telegraph to cyberspace’, Prezi, 21 July, viewed 2 August 2018, <https://prezi.com/d2zkh40f50bc/a-global-nervous-system/>.
Header image source: Thomas Kvistholt & Photomosh