The battle between iOS and Android doesn’t just relate to the arguments between which companies offer better products. It is also important to consider the differing philosophies between organisations and how this directly influences the product offerings and the overall company landscape.
For instance, Steve Jobs (2010) stated that the reason Flash is not allowed in the Apple ecosystem is due the application’s use as a cross platform development tool, it aims to help a range of different platforms and works to integrate them together. Steve Jobs did not want this for Apple, his philosophy was embedded into the company and is a reason why Apple operates under a closed source ideology (Mitew 2017).
This links to the concept of walled gardens which I have mentioned on this blog previously, as Apple enforces direct control over elements such as iOS and the Apple App store. Users are also unable to modify their devices.
Contrasting with this, Google’s Android OS is available under an open source licence. The official Android FAQ’s (n.d.) state that ensuring an open platform was available to make innovative ideas a reality, and preventing a single industry player from controlling these innovations were key motives in releasing Android on an open source basis.
Regarding key global network concepts, open source projects such as Android allow for shorter OODA loops resulting in faster feedback loops. This is due to open source platforms having an abundance of contributors working on the project constantly. In addition, closed source platforms are generally organised as centralised networks, while open source projects have many nodes working together inside a distributed network.
Android Open Source Project n.d. Frequently Asked Questions, viewed 8 September 2018, <https://source.android.com/setup/start/faqs>.
Jobs, S 2010, ‘Thoughts on Flash’, Apple, April, viewed 8 September 2018, <https://www.apple.com/hotnews/thoughts-on-flash/>.
Mitew T, 2017, ‘Apple iOS vs Google Android’, Prezi, 21 July, viewed 8 September 2018, <https://prezi.com/nbpulyal3pvo/apple-ios-vs-google-android/>.