Citizen Journalism in the Produser Age of Media

As mentioned on this blog previously, technological advancements have paved the way for new ways to communicate. This includes how we are being sent information, and the ways in which we use, consume and create information.

This has greatly affected the journalism landscape, take legacy media models (think news outlets) who slowly report on events, only covering the main elements and have ultimate control over what is newsworthy. This has shifted to a model where produsers are able to create news with much shorter OODA loops generating faster feedback loops, and contribute to the creation of information on a larger scale (Mitew 2017). This is sometimes referred to as citizen journalism.

An example is how creators use YouTube as an aggregation platform to publish their own content on a news event. An aspect of journalism I still pay attention to is related to sport, I consistently seek information and updates on scores, player details and general rumors.

To show how easy it is to engage in citizen journalism in the produser era of media, I created my own YouTube video covering the highlights of a recent match played by my favourite soccer team, Juventus. The video took no longer than one hour to create, using official footage from the Serie A YouTube channel and a copyright free backing track, I voiced my commentary and edited the final cut using Sony Vegas.

Reference list:

Mitew, T 2017, ‘Bridges made of pebbles: Social media and the transformation of journalism’, Prezi, 21 July, viewed 16 September 2018, <>.

Header Image Source: Avel Chuklanov

4 thoughts on “Citizen Journalism in the Produser Age of Media

  1. I find it really interesting that in this day in age digital media through the internet is another source of journalism, especially youtube. Good to see you included a personally made video as an example.

    Liked by 1 person

  2. You’ve given a great explanation about our consumption of media and how legacy media models control the content we read. I found it really interesting how you directly linked the concept to OODA loops as they explain “how individuals and organisations can win in uncertain and chaotic environments”. This can be clearly directed to the example Ted used of the Boston bombings in 2013 and how reddit was exploding with live updates (citizen journalism) and news channels were reporting inaccurate updates and how slow it was reacting to the events. Your hyperlinks served much purpose and allowed me to understand your blog further as well as strengthen my own knowledge. Your remediation was extremely supportive of your blog, highlighting how due to technological advancements we are most certainly moving towards citizen journalism and fading away from mainstream media sources. My only advice is to watch your word count as the maximum is 150 words although I understand how difficult it can be to stay within the word count with so much content to talk about.

    Check out this article it’s really interesting in regard to citizen journalism challenging mainstream media gatekeepers!

    Liked by 1 person

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