As mentioned on this blog previously, technological advancements have paved the way for new ways to communicate. This includes how we are being sent information, and the ways in which we use, consume and create information.
This has greatly affected the journalism landscape, take legacy media models (think news outlets) who slowly report on events, only covering the main elements and have ultimate control over what is newsworthy. This has shifted to a model where produsers are able to create news with much shorter OODA loops generating faster feedback loops, and contribute to the creation of information on a larger scale (Mitew 2017). This is sometimes referred to as citizen journalism.
An example is how creators use YouTube as an aggregation platform to publish their own content on a news event. An aspect of journalism I still pay attention to is related to sport, I consistently seek information and updates on scores, player details and general rumors.
To show how easy it is to engage in citizen journalism in the produser era of media, I created my own YouTube video covering the highlights of a recent match played by my favourite soccer team, Juventus. The video took no longer than one hour to create, using official footage from the Serie A YouTube channel and a copyright free backing track, I voiced my commentary and edited the final cut using Sony Vegas.
Mitew, T 2017, ‘Bridges made of pebbles: Social media and the transformation of journalism’, Prezi, 21 July, viewed 16 September 2018, <https://prezi.com/sh7b7p0osscz/bridges-made-of-pebbles-social-media-and-the-transformation-of-journalism/>.