An Ethnographic Approach To Marketing: Project Communication Part 2

A specific arm of ethnography that is commonly used to gain information for marketing purposes is digital ethnography. Moore (2018) describes ‘digital’ as something that is changeable, dialogical, always in motion, connected to processes such as electronics and is easy to overwrite. Continue reading “An Ethnographic Approach To Marketing: Project Communication Part 2”

An Ethnographic Approach To Marketing: Project Communication Part 1

As mentioned on this blog previously, ethnography is used to observe and analyse people within a society or culture (Coleman and Simpson n.d.). As a multifaceted research practice, ethnography isn’t limited to anthropology and can be used to explore groups of people and cultures in other areas such as business, media and beyond. Continue reading “An Ethnographic Approach To Marketing: Project Communication Part 1”

Digital Ethnography

Moore (2018) defines ‘Digital’ as something that is dialogical, always in motion, connected to processes such as electronics, changeable and easy to overwrite. Digital ethnography is a way of researching the experience of reality transformed, or mediated by the digital through “theory and empirical observation” (Moore 2018). Continue reading “Digital Ethnography”

The Cinema: An Ethnographic View

It is often viewed that the cinema going experience is an overall declining pastime (Seitz 2018). This includes Australia, where cinemas only experienced 85 million admissions in 2017 (Screen Australia 2018).  This seems like a large number and only a small drop from 91 million in 2016, but the peak of Australian cinema admissions was 187 million in 1928 (Screen Australia 2018). Continue reading “The Cinema: An Ethnographic View”

Media Ethnography: The Television Evolution

Ethnography is “the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution” (Coleman and Simpson n.d.). As Anderson (2009) discusses in the Harvard Business Review, an ethnographers goal is to view people’s behaviour on their terms. He explains that conducting ethnographic research for companies such as Intel has influenced their strategic decision making. Continue reading “Media Ethnography: The Television Evolution”

The YouTube Somnolence Phenomenon

As an introduction into BCM241 – Media Ethnographies, I have decided to look at certain situations where I have used particular media and really reflect on why. Upon reading the work of my peers, a common trend is to look at the more prominent social medias of our generation such as Snapchat and Instagram. And while I do find it interesting to think about specific scenarios and why I have used these platforms during that time (such as why I Snapchat live concerts but never use the app any other time), I have ultimately decided to focus my attention on another regular life occurrence. Continue reading “The YouTube Somnolence Phenomenon”