Internet of Things (IoT)

The Internet of Things (IoT) refers to the many connected objects and devices embedded in our everyday environment. These objects often feature a method of human interaction to allow users to configure or monitor these systems (Turunen et al. 2015). Continue reading “Internet of Things (IoT)”

Dark Fiber

The idea of distributed information networks is the backbone and key architecture to the internet. However, the majority population of the World Wide Web that sits on top of the internet exists within walled gardens, such as the various social media platforms we commonly use in our everyday lives (Mitew 2017). Continue reading “Dark Fiber”

iOS vs. Android: Components of Philosophies

The battle between iOS and Android doesn’t just relate to the arguments between which companies offer better products. It is also important to consider the differing philosophies between organisations and how this directly influences the product offerings and the overall company landscape. Continue reading “iOS vs. Android: Components of Philosophies”

Source Effect DA: ‘I Like’ Series

Other projects this post is relevant for: YouTube channels, data driven campaigns on other platforms.

For the first installment of my digital artefact series where I provide sourceable and effective solutions for other projects, I am assisting Eric Bunquin with his ‘I like’ series on YouTube. Continue reading “Source Effect DA: ‘I Like’ Series”

The Attention Economy And Digital Marketing

The attention economy refers to the paradigm shift from legacy media models that rely on providing scarce content, to the age of content aggregators such as Netflix that provide content on demand (Mitew 2017). As such, the business model of content aggregators deems attention as being valuable rather than the specific access to content. Continue reading “The Attention Economy And Digital Marketing”