The digital artefact that I will be completing for BCM325 is a project ongoing from last semester, The UOW Digital Media Society (DMS). I will be completing this project with fellow BCM325 students Callum Harvey and Kelsea Latham. The remaining executive members Meggen Pigram and Sunny Commandeur will also be working alongside us.
The Digital Media Society addresses the future (mainly the next 5 years) through our digital and online focus to work experience and portfolio building. Jobs are changing as a result of digital transformation, and foundational skills in digital literacy are essential (Graham 2018). Emerging technology such as AI, robotics and automation will particularly impact marketing and communications roles. Professionals will need to complement this technology with skills in creativity and innovation in order to stay competitive (Siau and Yang 2017, p. 1).
The society will assist members in building the necessary skills required to be successful in the evolving media, marketing and communications industries. We aim to achieve this by running practical workshops and events, while also facilitating work experience and portfolio building opportunities between members and outside organisations.
You can find the slides featured in my pitch video here.
Graham, K 2018, ‘The digital economy will redefine the future of work’, Digital Journal, 14 August, viewed 22 March 2019, <http://www.digitaljournal.com/tech-and-science/technology/the-digital-economy-will-redefine-the-future-of-work/article/529503>.
Siau, K & Yang, Y 2017, ‘Impact of Artificial Intelligence, Robotics, and Machine Learning on Sales and Marketing’, Association for Information Systems, vol. 48, p. 1.