BCM325 Digital Artefact Pitch – UOW Digital Media Society

The digital artefact that I will be completing for BCM325 is a project ongoing from last semester, The UOW Digital Media Society (DMS). I will be completing this project with fellow BCM325 students Callum Harvey and Kelsea Latham. The remaining executive members Meggen Pigram and Sunny Commandeur  will also be working alongside us.

The Digital Media Society addresses the future (mainly the next 5 years) through our digital and online focus to work experience and portfolio building. Jobs are changing as a result of digital transformation, and foundational skills in digital literacy are essential (Graham 2018). Emerging technology such as AI, robotics and automation will particularly impact marketing and communications roles. Professionals will need to complement this technology with skills in creativity and innovation in order to stay competitive (Siau and Yang 2017, p. 1).

The society will assist members in building the necessary skills required to be successful in the evolving media, marketing and communications industries. We aim to achieve this by running practical workshops and events, while also facilitating work experience and portfolio building opportunities between members and outside organisations.

You can find the slides featured in my pitch video here.

Reference list:

Graham, K 2018, ‘The digital economy will redefine the future of work’, Digital Journal, 14 August, viewed 22 March 2019, <http://www.digitaljournal.com/tech-and-science/technology/the-digital-economy-will-redefine-the-future-of-work/article/529503>.

Siau, K & Yang, Y 2017, ‘Impact of Artificial Intelligence, Robotics, and Machine Learning on Sales and Marketing’, Association for Information Systems, vol. 48, p. 1.

10 thoughts on “BCM325 Digital Artefact Pitch – UOW Digital Media Society

  1. Hi Alex,

    Absolutely awesome pitch! For the sake of simplicity, I will separate my following feedback into 3 sections; these being ‘Pitch Feedback’, ‘DA Feedback’ and finally ‘DA Suggestions’. Please keep in mind this feedback is based on what I have seen from your pitch and contextual component.


    Overall, your pitch is clear, concise and easy to follow. Your slides are professional and your voiceover is incredibly polished making for a particularly enjoyable and engaging 2:09 minutes! One of my main suggestions for improvement would be to aim for a more balanced spread of content throughout your pitch; perhaps some of the information about the Digital Media Society itself could be shortened so as to not detract from the time you have left to discuss your operational prototype or response to audience feedback?

    Moreover, on the topic of your pitch, as your audience is ideally not limited to just the BCM 325 cohort, make sure you explain and provide context to your video. What is BCM 325? What is the Digital Artefact? These are important points to share with your viewers and will help to further illustrate your DA’s utility.


    Your DA is incredibly well supported by extensive research as is evident in your acknowledgement that ‘jobs are changing as a result of digital transformation and foundational skills in digital literacy are essential’ and furthered in your explanation that ‘emerging technology such as AI, robotics and automation will specifically impact marketing and communications roles and professionals will need to complement this technology with skills in creativity and innovation to stay competitive’. This is very impressive and indicates a deep level of understanding and consideration of the utility and longevity of your DA.

    The methodology that your DA employs for the creation of content (workshops and consultations) is similarly well refined. However, in the interest of furthering the emphasis on the development of online and digital skill development, it may be advantageous to livestream the Digital Media Society events. This would mean that your DA is able to reach a wider audience and thus develop a larger number of member skills through both online and in-person attendance at workshops and events.

    It is fantastic to hear that the Digital Media Society has established and maintained an online presence on Facebook, Twitter, Instagram and LinkedIn, as this will ultimately mean that you will be able to quickly close feedback loops gained from your audience and thus engage in the rapid iteration of your DA.

    You clearly define your social utility as being ‘unique and beneficial work experience opportunities are provided to students directly by the society’ with the provision of ‘a comprehensive strategy guide for social media; original content developed by the Digital Media Society for their free use [or] a Digital Media Society member to serve as an ongoing social media coordinator’. No doubt this will result in the strengthening of ties between other clubs and organisational bodies, which can only mean more unique and lucrative doors may be opened up for your audience to utilise. One such University entity that I feel would be beneficial to partner with for a larger emphasis on the future would be UOW Career’s Central, located in Building 11 on the main University of Wollongong Campus. This may enhance the experience of your audience as there is a clear link between the acquisition of crucial digital and technological skills and improved future job prospects.


    While your DA is already highly developed and quite clearly operational, as parting feedback, I would just like to re-iterate the fact that your DA, above all else, needs to engage with the future. It would therefore potentially be good practice to keep this central goal in the forefront of your mind when conducting future events and workshops and engaging in the further development of your DA. You could even explicitly emphasise the importance of the development of a digital skillset in anticipation of what is to come in the future.

    I did some research of my own into your proposed topic in an attempt to provide you with better feedback and I came across these sites that I felt may be particularly useful for you moving forward. You can find them here:


    I wish you every success with your DA and look forward to seeing it progress over the upcoming weeks.

    All the best,

    Josh 🙂

    Liked by 1 person

  2. Hi Alex,

    Great Pitch! The information you provided on your project was extensive, and you delivered it in a succinct and very professional manner. The visual aid was a nice touch; displaying the important points that were easy to read supported your presentation well. I think your project is very relevant and useful for students looking to go into media and communication industries, and it is interesting that you linked this to competition of media industry roles that AI and robotic technology creates and may worsen in the future. My suggestion would perhaps be to consider creative ways in which you can best portray your work within the DMS, and what you have contributed to students at UOW so far through this society. If you wanted to further explore the ways in which virtual assistant and robotic technology are taking over jobs in media, here’s a source I found: https://www.brookings.edu/wp-content/uploads/2016/06/robotwork.pdf
    Good luck!

    Liked by 1 person

  3. Hi Alex,

    I apologise for the late comment, but I really enjoyed your pitch. You have a particularly good grasp of the society and what it can deliver for students, and it shows in your pitch both in its delivery and in how succinct it is. All up, it makes for an engaging watch. Your passion comes through clearly!

    I thought it was particularly well-researched in regards to the future of work, especially considering the audience of your pitch will primarily be other students who will be facing these issues in the near future. Your pitch’s focus on the skills and opportunities that the DMS club can assist students with was a highlight to me, whilst providing a sneaky endorsement for the clubs’ workshops – nice! I also liked the mention of the OODA loop in your social media engagement, as I understand what the OODA loop is and understand its significance; however, I think it might be beneficial to either provide an explanation or describe the feedback loop process in a way that those who are unfamiliar with BCM will understand. In fact, my only piece of constructive criticism would be to ‘dumb it down’ a tiny bit – perhaps taking terms that only BCM students are familiar with and replacing them with terms that all viewers will understand.

    Any quick search will reveal that a wide variety of tech skills are the most ‘in-demand’ for future work, so I think your DA is right on track in addressing the needs of future graduates. Perhaps it is more beneficial for the society to start looking at creating workshops that address these particular skills to help students like myself become more job-ready, as many of your workshops focus on university skills. It could also help the society to reach a larger pool of students, in particular those close to graduating. Here is an article that addresses some of the issues that changing technologies could have for the future of work: https://www.theaustralian.com.au/business/technology/automation-artificial-intelligence-and-the-future-of-work/news-story/5bd344f70e25c3ddf0169c592c3c7d9b

    Best of luck Alex!


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